Designing digital products with agencies, enterprises and startups since 2005. Sharing design insights with students from around the world.
Here's a spread of my core skills
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Selected Work
Clients I've Worked With
My Design Principles
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Humans, not users
Good design balances between aesthetics & functionality while showing empathy towards the user's emotions, behaviour, and goals.
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Details, details...
The design details of a product reflects its brand. From spacing, typography, and sizing, each element should be meticulously crafted.
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'Kaizen'
The word ‘Kaizen’ means continuous improvement. Never settle for 'okay'—There's always room to make our designs better, one iteration at a time.
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Surprise!
Subtle interactions, playful animations, and exquisite iconography—Tiny design elements like these create magical user experiences.