Designing digital products with agencies, enterprises and startups since 2005. Sharing design insights with students from around the world.
Here's a spread of my core skills
![](https://cdn.prod.website-files.com/6089becf6378fd77e2fdbd6f/66567ba23a4f672514c55f37_core-skills.png)
Selected Work
Clients I've Worked With
My Design Principles
![](https://cdn.prod.website-files.com/6089becf6378fd77e2fdbd6f/6537720f30592eea80fb365f_Icon_cube.png)
Humans, not users
Good design balances between aesthetics & functionality while showing empathy towards the user's emotions, behaviour, and goals.
![](https://cdn.prod.website-files.com/6089becf6378fd77e2fdbd6f/6537720fa154eef09897fd5c_Icon_cube2.png)
Details, details...
The design details of a product reflects its brand. From spacing, typography, and sizing, each element should be meticulously crafted.
![](https://cdn.prod.website-files.com/6089becf6378fd77e2fdbd6f/6537720fa6e8b5a6ad6c7a37_Icon_star.png)
'Kaizen'
The word ‘Kaizen’ means continuous improvement. Never settle for 'okay'—There's always room to make our designs better, one iteration at a time.
![](https://cdn.prod.website-files.com/6089becf6378fd77e2fdbd6f/6537720fd3f488ada0f4f525_Icon_flame.png)
Surprise!
Subtle interactions, playful animations, and exquisite iconography—Tiny design elements like these create magical user experiences.